Advertising toolkit

In Alberta, the Consumer Protection Act and associated regulations set out the advertising rules for automotive businesses. The AMVIC advertising toolkit contains guides, examples, advertising 101 learning modules, the AMVIC logo and links to the relevant laws and regulations.


Advertising laws – legislation that applies to all forms of advertising.

Advertising checklist – three steps to compliance for automotive advertisements.

Additional advertising laws checklist – features Automotive Business Regulation (ABR) legislation that was amended on Oct. 31, 2018.

Social media advertising FAQ – frequently asked questions regarding advertising on social media.

Examples of ads:

Example 1 – Incorrect ad

Example 2 – Ad with no price listed

Example 3 – Ad that lists the cash price only

Example 4 – Ad that includes payment details

Example 5 – Ad that includes incentive details

Example 6 – Difference between manufacturer ad and local ad

Example 7 – Advertising on a vehicle hanger

Example 8 – Advertising on a vehicle hanger with vehicle history

Example 9 – Click ads

Example 10 – Click ads with vehicle history

Advertising 101 lessons

Want to learn more about the laws that apply to automotive advertisements to ensure your ads are compliant? AMVIC has made the advertising modules from the Salesperson Registration Course and Service and Repair Course available at no charge. Click the buttons below to access the modules from each course.

For the best experience accessing the material, please use Google Chrome or Internet Explorer and avoid using a mobile phone.

Note: these links are excerpts from AMVIC’s Salesperson Registration Course and Service and Repair Course. There are no other modules from the courses made available and your score(s) at the end of the practice quizzes are for your information only and do not count toward completing either course.

Learn more about the Salesperson Registration Course and how apply for a salesperson registration. Learn more about the voluntary Service and Repair Course.

Laws and regulations:

Cost of Credit Disclosure


Goods and services

The following versions of the AMVIC logo are provided for use in automotive business advertisements. For more information see the Automotive Business Regulation, Section 11.