Is your business holding an off-site sales event? Don’t forget to let AMVIC know and double check your advertising to ensure it’s compliant.
Submit your form
At least three weeks before the event takes place, advise AMVIC about your event by submitting an on/off-site sales request form, available on amvic.org. Remember, even if you are using a promotional, third party company, you must give their staff authorization to act on behalf of your business and they must be registered salespeople.
All salespeople must be actively registered with an issued status for the entire duration of the sales event.
Make sure to include municipal approval, a lease agreement or other documentation AMVIC deems sufficient to permit the business to operate the off-site sales event with your form. For more information, see Section 3.2.1 of AMVIC’s Licensing Policy.
Check your advertising
Off-site sales event advertising and vehicle advertising must still adhere to all applicable legislation. Use AMVIC’s advertising toolkit on amvic.org to check if your advertisements are compliant.
As with all automotive business advertisements, off-site sales advertisements must include the AMVIC logo or the words “AMVIC-licensed business” or “AMVIC licensee” to comply with the Automotive Business Regulation (ABR), Section 11(1)(b).
Your advertisement must not make comparisons or claims of superiority unless the claims can be substantiated. The advertisement must also not use false, misleading or deceptive statements (ABR, Section 11(2)). For example, do not say the off-site sales event is the “biggest and best” in Alberta as there is no way for a business to prove that.
Remember, if your online advertisement offers credit, states the interest rate or payment amount, make sure those advertisements comply with the Cost of Credit Disclosure Regulation. If you are advertising used vehicles, ensure you include the required vehicle history information.
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Reminder: as of April 1, 2024, the AMVIC vehicle sales levy is $10 per vehicle sold or leased. Ensure your bill of sale has been updated to reflect the change on April 1, 2024. Go to amvic.org for more details.