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What you need to know about website disclaimers

| Industry bulletins

Does your automotive business website include a “disclaimer”? If it does, you must make sure the disclaimer statement aligns with all-in advertised pricing legislation as set out in Section 11(2)(l) of the Automotive Business Regulation (ABR). The ABR, Section 11(2)(l) states that businesses must include “[…] in the advertised price for any vehicle the total cost … Continued

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Compliant advertising

| Industry bulletins

As we ease into the year, you may have inventory you’re looking to clear or incentives to offer. Are you making sure your advertisements comply with legislation? The Automotive Business Regulation Section 11(2)(n) states a business operator cannot use false, misleading or deceptive statements in advertisements. Here are some examples: The all-in advertised price must not … Continued

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Helpful industry resources

| Industry bulletins

AMVIC works hard to build a fair and trusted automotive marketplace for consumers and industry alike through awareness and the distribution of valuable resources. AMVIC Online is a repository full of useful information for automotive businesses including industry links, forms and publications. To help ensure compliance, transparency and diligence in all areas of your business, … Continued

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Advertising during the holidays

| Industry bulletins

Holiday season is here and you may have limited-time specials or incentives to offer. Do your advertisements comply with legislation? The Automotive Business Regulation Section 11(2)(n) states a business operator cannot use false, misleading or deceptive statements in advertisements. Here are some examples of non-compliant advertisements: The all-in advertised price should not include incentives that … Continued

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Revisiting the basics

| Industry bulletins

Whether you’re new to the automotive industry or have worked in it for awhile, it’s always a good idea to refresh yourself on the industry basics and applicable legislation. Here are some important reminders: Follow the codes of conductThe Automotive Business Regulation (ABR) includes two codes of conduct for automotive businesses in Alberta: the general codes of … Continued

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