Resources to help businesses understand their obligations under Alberta’s consumer protection laws are available on our website.

The online Salesperson Fair Trading Act Course can also be taken at anytime by anyone who is interested.

More information on enforcement measures can be found in the Investigation Services policy.

AMVIC expects all licensees to comply with Alberta’s consumer protection laws. However, if a breach of the legislation occurs, AMVIC follows a progressive enforcement model as follows:

  • A written warning is sent to licensee urging voluntary compliance
  • A condition may be added to a licence
  • A Violation ticket may be issued to enforce provisions in the Traffic Safety Act (specifically not providing a Mechanical Fitness Assessment)
  • AMVIC’s peace officers have the authority to lay charges under the Consumer Protection Act (formerly the Fair Trading Act), Traffic Safety Act and Criminal Code against a business or an individual. Charges are laid when the offence and circumstances are of sufficient seriousness in nature and/or the accused is likely to reoffend
  • A notice of administrative review, which could include proposed enforcement action, may be sent.

Administrative review outcomes may include:

– No further action

Conditions added to licence or licence cancellation or suspension

Administrative Penalty

– Director’s Order


When determining an appropriate enforcement measure, AMVIC will consider several factors including:

  • the goals of enforcement and the individual circumstances
  • the seriousness of the contravention
  • whether the contravention was repeated, systemic, or a one-time occurrence
  • whether there have been any similar compliance issues in the past
  • the willingness of the licensee to make changes to address the contravention and the steps the licensee has voluntarily taken
  • whether there are any unresolved consumer complaints specific to the investigation
  • what is in the public interest

The overall goal of applying an enforcement measure is to:

  • change the behaviour of the non-compliant person
  • eliminate any financial gain or benefit due to the non-compliance
  • be responsive to and appropriate for the particular facts of the non-compliance
  • be proportionate to the nature of the non-compliance and any harm caused and restore and/or remedy the harm caused where possible and allowed by law
  • encourage future compliance by the person and within the industry as a whole
  • reduce the risk of further harm