Keep your ads on the nice list

DATE: | Industry bulletins

Before you publish ads this holiday season, make sure you check this list to ensure your ads comply with Alberta’s advertising laws.


A complete checklist of the advertising regulations can be found here.

Does AMVIC have more advertising resources available?

AMVIC also offers module four: advertising from the Salesperson Fair Trading Act course at no cost:

Examples of compliant ads and practice quizzes are available at

Do all automotive businesses follow the same regulations?
Yes—all AMVIC-licensed businesses must comply with Alberta consumer protection legislation, including advertising regulations.

What’s considered an ad? 
An ad could be any AMVIC-licensed businesses’:

  • website or other online ad
  • print ad
  • social media post
  • billboard
  • radio and TV 

Holiday hours

Please note AMVIC will be closed Boxing Day on Monday, Dec. 26, 2016. AMVIC will also be observing Christmas Day on Tuesday, Dec. 27, 2016 and New Year’s Day on Friday, Dec. 30, 2016. The AMVIC Online portal will be available during this time. AMVIC’s office will be open Wednesday Dec. 28, 2016 and Thursday, Dec. 29, 2016.