Throughout the month of August, AMVIC will be sending out weekly tips and info related to advertising. This week is all about click ads!
Click ads such as Google AdWords can drive traffic to your website, but may have space limitations. AMVIC advises that if the click ad is advertising a specific vehicle, then the click ad must direct the user to a page dedicated to the specific vehicle that discloses all information, and not just the general or main landing page on your website.
Ensure that the specific page also follows all advertising rules, including stating the all-in price.
Here’s an example of a legal click ad that leads to a vehicle-specific page:
Did you miss last week’s topic?