Click here to learn more about advertising regulations.
What’s considered an ad?
An ad could be any AMVIC-licensed businesses’:
- website or other online ad
- print ad
- social media post
- radio and TV ad
What about manufacturer ads?
Manufacturer ads are not subject to the advertising rules and regulations that AMVIC enforces including all-in pricing. If an Alberta business is not identified in the ad, it is most likely a manufacturer ad.
Do all automotive businesses follow the same rules?
All AMVIC-licensed businesses must comply with Alberta’s consumer protection legislation, including advertising regulations. AMVIC licenses the following business types:
- automotive sales including new, used and RV
What if I find an ad that is non-compliant?
Please note, AMVIC is observing Boxing Day on Christmas Eve. The AMVIC office will be closed Dec. 24-25, 2015, returning to normal business hours Monday, Dec. 28, 2015.