Asking Santa for a shiny new car?

DATE: | Consumer bulletins


Click here to learn more about advertising regulations.

What’s considered an ad? 

An ad could be any AMVIC-licensed businesses’:

  • website or other online ad
  • print ad
  • social media post
  • billboard
  • radio and TV ad

What about manufacturer ads? 

Manufacturer ads are not subject to the advertising rules and regulations that AMVIC enforces including all-in pricing. If an Alberta business is not identified in the ad, it is most likely a manufacturer ad.

Do all automotive businesses follow the same rules? 

All AMVIC-licensed businesses must comply with Alberta’s consumer protection legislation, including advertising regulations. AMVIC licenses the following business types:

  • automotive sales including new, used and RV
  • lease
  • repair
  • consignment
  • wholesale
  • agent/broker 

What if I find an ad that is non-compliant?

Click here to let our consumer services team know 

Holiday hours
Please note, AMVIC is observing Boxing Day on Christmas Eve. The AMVIC office will be closed Dec. 24-25, 2015, returning to normal business hours Monday, Dec. 28, 2015.