AMVIC improves consumer protection and ensures fair enforcement

DATE: | Consumer bulletins | Industry bulletins | News releases

Edmonton— Alberta Motor Vehicle Industry Council (AMVIC) has hired for the positions of registrar, human resources manager and legal counsel, directly acting on recommendations outlined in the 2016 Report on Governance and Operations commissioned by Service Alberta and conducted by Management Consultant George Cuff.

Brenda Chomey has joined AMVIC in the newly created position of registrar. This new position effectively separates the duties of Director of Fair Trading (as delegated) from the duties of the Chief Executive Officer (CEO). “Ms. Chomey has extensive qualifications and experience pertaining to the role, including conducting hearings, hearing evidence, making decisions and writing the supporting decision papers,” Doug Lagore, AMVIC CEO said. “We are excited she has agreed to join us in refreshing AMVIC as we move forward.”

Deb McKay has joined AMVIC in the newly created human resources manager role. Deb has more than 20 years of experience in human resources in varied environments, and holds a designation as a Chartered Professional in Human Resources (CPHR).

AMVIC has also hired Jacqueline Kibsey as the new in-house counsel. Jacqueline has previous experience as in-house legal counsel and extensive experience in civil litigation. Jacqueline has advanced training in alternate dispute resolution (ADR), which will further emphasize AMVIC’s commitment to the ADR process.

“This renewed focus on protection and fair enforcement is critical to consumers and Alberta’s automotive industry.  AMVIC will continue to strengthen our organization which will further protect consumers in Alberta’s automotive industry.  Educating consumers on their rights and protections is a priority for AMVIC,” Lagore said.

The full Report on Governance and Operations can be found on AMVIC’s website at AMVIC’s approved 2017-20 Business Plan and 2017-18 budget includes hiring for these three positions.


Media inquiries may be directed to:

Cathy Housdorff
Manager of Communications and Education
Alberta Motor Vehicle Industry Council


About AMVIC: The Alberta Motor Vehicle Industry Council (AMVIC) is a regulatory organization authorized by the Minister of Service Alberta to enforce and administer the following legislation in relation to automotive business: the Fair Trading Act; the Automotive Business Regulation; the Cost of Credit Disclosure Regulation, and the Internet Sales Contract Regulation. AMVIC’s mandate is to provide consumer protection in Alberta’s motor vehicle industry. AMVIC publishes valuable information and tips for consumers, businesses and salespeople at