Throughout the month of August, AMVIC will be sending out weekly tips and information related to advertising. This week is all about incentives!
Want to advertise incentives like a cash rebate or a membership card discount? Ensure you advertise the total all-in price first, and then all possible incentives offered afterward.
The all-in price should not include incentives that are not available to every customer – such as a membership card incentive. This shows fairness and transparency and allows consumers to make an informed purchasing decision based on their needs and resources.
Check out the mock ad for an example on how to advertise incentives.