In Alberta, the Fair Trading Act and associated regulations set out the advertising rules for automotive businesses.

Online and website advertisements follow the same legislation as print advertisements.

Consult the highlighted sections of the legislation and advertisement examples for detailed information.

Advertising Laws – legislation that applies to all forms of advertising
Advertising Checklist – 3 steps to compliance for automotive advertisements


Examples of online advertisements
Example – Incorrect
Example 1 – Ad with no price listed
Example 2 – Ad that lists the cash price only
Example 3 – Ad that includes payment details

Advertising webinar:

Advertising quizzes:
Quiz 1- Ads that offer credit
Quiz 2- Ads on social media

Laws and regulations:

Cost of Credit Disclosure
Fair Trading Act – Sections 76(1), and 76(2)
Cost of Credit Disclosure Regulation – Sections 6 and 7

Fair Trading Act – Section 92
Cost of Credit Disclosure Regulation – Section 18

Goods and Services
Fair Trading Act – Sections 6, 8 and 9
Automotive Business Regulation – Sections 11(1) and 11(2)