The Automotive Business Regulation (Consumer Protection Act, formerly the Fair Trading Act) establishes two codes of conduct for automotive businesses in Alberta: the General Codes of Conduct and the Advertising Code of Conduct. These codes of conduct are legal requirements in Alberta. Any action that violates either code of conduct is an offence under law.
Excerpt from the Automotive Business Regulation, Section 12

Every business operator must comply with section 6 of the Act (Consumer Protection Act, formerly the Fair Trading Act) and in addition must comply with the Automotive Business Regulation Section 12:

  1. not make any representations, statements or claims that are not true or are likely to mislead a consumer,
  2. use only timely, accurate, verifiable and truthful comparisons that can be supported with established reliable data,
  3. not abuse the trust of a consumer or exploit any fear or lack of experience or knowledge of a consumer,
  4. not use undue, excessive or unreasonable pressure on a consumer to complete a transaction,
  5. not make any verbal representations regarding contracts, rights or obligations that are not contained in written contracts,
  6. not make any representation that savings, price benefits or advantages exist if they do not exist or if there is no evidence to substantiate the representation,
  7. not use threatening, intimidating, abusive or coercive language in discussions with a consumer,
  8. not charge a price for goods or services that is more than 10%, to a maximum of $100, higher than the estimate given for those goods or services unless
    • (i) The consumer has expressly consented to the higher price before the goods or services are supplied, or
    • (ii) If the consumer requires additional goods or services, the consumer and the supplier agree to amend the estimate in a consumer agreement,
  9. not make any representation to a consumer that the business has the ability to install equipment or to perform a particular repair or service unless the business has the equipment, tools and expertise necessary to complete the installation, repair or service,
  10. not subcontract repair work without the knowledge and prior consent of the consumer,
  11. when rebuilding or restoring a vehicle, do so in such a manner that it conforms to or exceeds the original manufacturer’s established standards or specifications and allowable tolerances for the particular model and year unless the consumer has consented in writing to a specific different standard before the rebuilding or restoration is done,
  12. not substitute used, rebuilt, salvaged or straightened parts for new replacement parts without the consumer’s knowledge and prior consent,
  13. provide the consumer in writing with information regarding the parts installed, including whether they are original equipment manufacturer’s parts or from another source, and whether they are new, used or reconditioned,
  14. offer to return all parts removed from the vehicle in the course of work or repairs to the consumer and return them unless advised by the consumer that the consumer does not require the parts to be returned, and
  15. comply with any legislation that may apply to the selling, leasing, consigning, repairing, installing, recycling or dismantling of vehicles.